Web Development Email Marketing

Email can be your company’s secret weapon, or it can end up biting you in the backside if it’s seen as junk email or spam. It all depends on the execution. So says Debbie Mayo-Smith…

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“…how pleased I was when I typed ‘Health jobs in New Zealand’ into Google the other day and we came up number one.”

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Most companies with websites don’t realise their competitors are winning the race - coming up higher in the search engines, getting more traffic, converting more visitors into buyers and generating a better return on their investment.

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Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.

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A Wellington-based organisation doesn’t get its website’s traffic statistics from its web vendor until it asks for them. An Auckland company can’t wrestle its website’s source code from its vendor, which subsequently goes under. Another Auckland company is billed over $10,000 for a fairly generic website redesign specification, which contains a costing with a $60,000 margin of error. These sorts of names-withheld horror stories start innocently enough …

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You know your Web site needs an overhaul and you know you don’t want to do the work in-house. It’s time to write a Request For Proposal, or RFP, which you will then send out to prospective Web design firms for
bids. Be sure to also visit my article How to Write a Killer RFP (Request for Proposal) for Hiring An SEO Firm for more information.

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Through the Internet, your competition is just a click away from the customer. As a business executive, you need to assess whether it’s easier for customers to do business with you - or your competitors - online. The problem is, you may be too close to your site to most objectively analyze it.

You need practical recommendations that can help decrease abandonment rates while boosting traffic, leads, and online sales. By conducting an independent website evaluation, you can gain a fresh perspective and key insights for a competitive online advantage.

Brian will share his insights into what makes a website work. He’ll
explore website strengths, weaknesses, and best practices; touching on categories like usability, security, visibility, content, legal exposures, e-commerce, public relations, and customer service.

Bring your questions and a notepad for a timely and information-rich session.

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“…In my six years association with you, I appreciate that you and members of NetConcepts have met those stress points and acted only with grace and understanding.”

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“Every one of our over 9,000 product pages are in Google, most of them with great rankings.”

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“We definitely think the Netconcepts web site audit provided value and is an excellent working document. I have a new hire who is busy incorporating thoughts and ideas from the audit into our internet marketing plan.”

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